Its Time to Redesign Your Website
If you own the website and there was no change in design since it was created then it is time to redesign it. Times change and consumers will be looking for something up to date and refreshing. Therefore It is vital to check your website to find out what is missing and why there is drop in traffic. In fact you might have to do some changes; you probably going to add some stuff; take out some old stuff etc. Hence in the end your website will force visitors to stick around and complete the purchase.
Follow Updated & Latest Trend
Chances are that your business has grown significantly since you first implemented your website. It is important to reflect those changes in your information so that consumers will be more willing to make a purchase. For instance you may change the conversation by not saying established in 2010 instead you can show no of sales you have had; no of satisfied customers or that you are the industry leader in that market. Anything that will substantiate that you are a reputable business offering quality products or services.
Cut the Flash
In old websites there are many Flash and various other types of animation. In fact all these animations and flashes required some time to load. Therefore as a result sometimes it takes longer time for the web site to open. In fact longer wait time discourages visitors and they may leave your website before they ever even open up the site. If you aren’t getting the traffic you think you should for your website then you need to take a very close look at changing these aspects of your site.
User Friendly Layout
These days’ consumers are looking for websites that are extremely easy to navigate. If you don’t offer that convenience then they aren’t going to stick around long enough to see what all you have to offer or to make a purchase. No doubt you want your website to be attractive; but make sure you keep it to be very simple when it comes to functions. Moreover keep your web pages errors free; Common spelling and grammar errors will be picked up on by the visitors and they will hesitate to make a purchase from your website. In fact errors, web page difficulties and unresponsive layout make your site look very unprofessional.
Don’t Ignore the SEO factor
In order to bring organic traffic from search engine to your website and increase your amount of traffic & sales; In fact you cannot ignore the Search Engine Optimization (SEO) factor.
Sometimes minor changes bring great results and create long lasting impact. You also need to figure out keywords that you will target and eventually bring organic traffic from Google.
Moreover proper implementing some changes such as on page optimization will get you a higher ranking and that simply means more visitors are coming to your website. Make sure you have lot of stuff on your site to feed your audience.
In conclusion no doubt redesigning your website can be a very useful way of getting more organic traffic. Which simply trigger more sales from your e-commerce website. In fact people are often looking for something new; so offering a creative and updated website that is easy to navigate will definitely keep them coming back.
In fact there are many excellent tools and platform out there to help you with your website redesigning project. So it doesn’t have to be expensive.
If you aren’t able to take care of the needs of your website on your own it is a good idea to hire someone to do so for you. This investment will be instrumental to the success of your online business. You don’t want to offer those that come to your site outdated information or the same look they are seeing everywhere else.