Here are 5 things you should bear in mind while designing a personal or business web site:
Load Time (Website’s Speed)
Make sure your Web site loads in 5 seconds or less: Have you ever tried to view a Web site only to find that it takes 10 or 20 seconds to come up on your screen? Unless it has been recommended by a friend or you have some other burning desire to visit the site, you probably likely gave up and moved on. The first 5 seconds is very important in terms of the attention span of your visitor. During that period, you need your site to load and for the visitor to be able to “get” what your site is about. If it takes longer than this, your visitors will run out of patience and leave. Tip: if you want to show off a long flash presentation, try featuring it on a page other than the home page.
No of link in menu bar
Limit the menu bar to 5 options: Your Web site needs to be singular in purpose and focused in appearance. If your site is trying to be all things to all people, it will end up being of value to almost nobody. In fact simple and clear menu option will enhance your site design and it will reflect great look with simple menu options. If you believe your site requires more than five menu options, make some of them sub-menus that are available only after the user selects one of the five main options.
CTA (Call to Action Button)
Make clearly visible a call to action: Ever shopped at an IKEA? Their stores have a non-traditional layout that allows you to look around freely and yet literally leads you from one section to another, right on through to the multiple cash registers and food goodies waiting for you at the end of your path. Let this serve as a model for how to set up your Web site: on every page, you need to make it very clear to your visitors. So they must exactly know what it is you want them to do. Do you want them to contact you? Order your product or service? Add a comment to your Web site? In fact you have to make it very easy to spot at you site. You may enhance CTA by adding text and graphic; so it can be seen clearly from anywhere on the site.
Provide free and clear access to additional help options: You do not want to lose sales (or visits, or whatever your goal for your visitors maybe be) just because you failed to give someone the chance to ask a question. Just as with your call to action, make it clear to visitors that no matter where they are on your site they can easily locate help via phone, e-mail, live chat, call back, user forum, or knowledge database. Hint: present the various options in a prioritized manner depending upon anticipated user needs.
User Friendly Design
Show consistency among other design elements: The look-and-feel of your site as a whole is really just a combination of all of its individual components. You might need to look every detailed component of your new website. Moreover you may use appropriate colors and graphics, pay attention to font size, make sure your messaging is readable and makes sense, and make sure images look crisp and appealing. Items that you think are minor might form the basis for whether someone chooses to stay on your site or find that of a competitor.
So if you plan to design your own site or you have a professional web designer, you must pay attention to these items. Hence in the end; you will have a perfect site for your small business.