Basically domain name is digital identity of your business or website. Therefore when you plan to choose a domain name, choose one that is relevant to the product or service you are going to provide. Moreover you may keep it as simple as possible.
If you plan to launch your website; later you want ranking in Google organic search. You may discuss with marketing personal also can consult with your SEO professional. Therefore I would recommend, take some time and choose domain name wisely. Moreover keep it simple and easy to remember, often saying it out loud will make it clear whether it can be understood by a simple person.
Domain Name Extensions:
There are many types of domain name extensions are availed to use. For instance com, edu, net or edu and many more. The most common type is .com, in fact over 50% of websites associated with dot com. Location specific domain or international domain are also frequent in use. Such as for Canada dot ca.
Personally I believe dot com’s are better, mainly because they appeal Internationally but if you want to you can keep it location specific and to your region then consider purchasing all similar higher level domains, yourdomain.com and yourdomain.ca, if you can.
If you just buy dot ca and ignore dot com domain. Someone else can register same domain name as yours with dot com extention. So better to buy both dot com and dot ca.
Moreover you can get the idea of choosing a unique domain name that has low competition but with good demand. In fact it will ultimately help in Search Engine Optimization (SEO).
Domain Name & SEO
There are many factors to keep in mind while naming your domain. A good domain name should be short and easy to spell by the users. Therefore you may avoid long domain name, it will help the web searchers to find your website and they will remember the website name much easily. Moreover your keyword used in your domain name can be descriptive to help the internet users to memorize.
Make sure to include the domain name that is unique and at the same time keyword rich. Usage of important keywords related to your business in your domain name will help in a better ranking which in turn may also help the searchers to find your website.
Domain Name Length:
In fact the combination of more than two keywords can have negative impact on web’s ranking. Moreover it will make the domain name lengthier and increase the chance of misspelling. Therefore it is better to use a maximum of two keywords. Another negative impact is that it can also make your email address long. So it is recommended the use of shorter and catchy domain names.
Another important factor to be kept in mind in domain naming is the use of hyphens (-). Therefore if you are using two or more keywords, without separators, as your domain name it can be interesting, but at the same time the search engine may consider it as a single keyword. In this case, it is advised to use hyphen to separate the keywords.
But for many people the domain name without a hyphen will be easier to remember and the one with hyphens tend to bring confusion for the users. A main solution for this issue is that you may use hyphened domain name during the registration with a search engine and for advertising. Moreover at the same time you may buy a domain name which uses no hyphen, so that it may help the people who prefer just keywords during the searching.
Example: yourweb.com and your-web.com
Taking these tips into consideration will help you in choosing a better domain name for your website. Moreover you can register multiple variants for your website at the same time. Also, make sure to avoid the use of numbers in your domain name as it may prevent confusion. In place of keywords you can also use include some unique brand names for your business or blog website.
In conclusion selecting a good and keyword rich domain name can draw good traffic toward your site. In fact it will also make the entire process of optimization much easier. All you need is to shorter and unique web address that can bring your website raking in the top search results.
If, however, you are buying a new domain name then keep it relevant to the product or service being sold or offered on the website. Keep it close, relevant and simple.